Instagram is investing more in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it is currently testing the new format. This includes a single image and an option for a carousel.
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The company launched Instagram Shops for the first time last year. It's part of Facebook's massive effort to build its social platform. It's not just a place to stay in touch with friends. and follow your favorite brands It's also an online shopping destination with an integrated payment experience.
Like other Instagram advertising products, Instagram Shop ads are launched in an auction format. Ads will appear on mobile only. As the Instagram Store tab is a mobile-specific feature, however, the number of ads each consumer sees will depend