General Motors Co will give its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to fix competitive shortcomings that have left Chevy in third place in one of the most lucrative vehicle market segments in the world.
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Catching up with rival trucks from Stellantis NV and Ford Motor Co, most 2022 Silverado models will get larger dashboard screens and new connectivity technology featuring built-in Google voice commands and software.
Chevrolet also will add a 420-horsepower Silverado ZR2 designed for rugged off-road adventures - or to give the appearance that the owner would have them. The Silverado ZR2 will chase Ford's F-series Raptor and the Ram TRX from Stellantis, which are attention-getting performance models for those brands.
The current Silverado, launched in early 2019, has been outflanked in sales by rival Stellantis NV's Ram pickup. The Ram in 2018 got a makeover with a more refined interior and a 12-inch (30.5 cm) dashboard screen that was closer in style to a Tesla Model S sedan than a conventional pickup truck.
That strategy - led by Mike Manley, now head of Stellantis North America - worked. Through the first half of 2021, Ram's pickups have outsold the Silverado and are now in second place behind Ford's F-series trucks, the best-selling model line in the United States for more than 40 years, according to sales data compiled by Automotive News.