Storytelling remains a classic marketing technique. Since time immemorial, people have created compelling narratives and used them to make a connection with their target audience.
Times, however, have changed. So have the rules of storytelling-selling.
In the age of the Internet, people rely more than ever on visual cues. Videos and images have become important marketing assets on social media. Any information in the form of an image is kept longer than plain text. Marketers prioritize the use of visual content in their strategies and campaigns.
Right now, for sellers who want to put their best foot forward, images are king. That especially applies to jewelry images because they need to be aesthetically appealing to captivate the buyer.
That is why, for eSellers in that domain, jewelry image retouching has become a critical skill for success.
Why is it important to retouch jewelry images?
The term "Jewelry" covers a wide range of items.
Whether it's a nose stud or an elaborate three-tier necklace encrusted with diamonds and pearls in the center, it's all jewelry. It comes in various designs, both simple and elaborate. Made of metal, plastic, gemstones, gold, silver, platinum, amber, coral, beads, shells, and even paper, jewelry items offer a wide range in terms of variety.
When it comes to jewelry, quality matters as much as its appearance, shine, stone shape, cut, placement, etc. And a prospective buyer buying online cannot touch the material or item to test its quality. They have to rely on the image to assess the value and attractiveness of the product.
That's where Jewelry retouching service helps. By applying this technique after photography, you can-
• Clean product appearance.
• Show the best features of the product.
• Remove visible scratches, blemishes, fingerprints, dust, marks, etc.
• Increase focus on the product.
• Level and crop the image, removing distractions, to make the item look more attractive
• Enhance brightness, brightness and clarity in dull images
• Creates a shine that is often desired in jewelry images.
• Things to Focus on When Retouching Jewelry Images
1. Get rid of messy backgrounds – use a white one
In the eCommerce industry, using a white background for images is a common trend. Most e-commerce platforms, such as Amazon and eBay, prefer product images with a white background. Amazon even requires that the first product photo have a white or transparent background.
And for good reason too!
A plain white background draws attention to the product. The different colors and styles look brilliant on white. Makes the image of the jewelry stand out. In addition, stones and metals take center stage in a white environment.
2. Be careful with highlights and shadows
Most jewelry pieces have stones, metal, and other elements that sparkle. No matter how careful you are, your photos are sure to have some highlights and shadows.
Jewelry images can be stunning as long as you use lighting, shadows and reflections wisely. But it's important to note that these three items can also create a nuisance if left unattended.
But, you need a proper understanding of lighting and lighting control to capture proper jewelry images with sharp shadows and highlights. Otherwise, your next best chance is to try to achieve that effect after the shot, that is, while you're retouching.
If you do it yourself, you can try using Photoshop. Black highlights can be removed with your brush tool and healing tools.
If not, you can get help from any professional jewelry photo retouching service. They maintain a library of ideal reflections. These are used as a substitute for a poorly captured image whose highlights and shadows are too critical to retouch.
3. Use color correction to maintain material integrity
In jewelry images, getting the color right is vital. Vague colors can be distracting to online shoppers. Therefore, each color and shade should stand out from the others.
For example, a buyer would expect to see variations evident in the images of a ring studded with aquamarine, turquoise and teal colored stones. They would expect to tell 18K white gold apart from silver or platinum at a glance.
That's where color correction comes in handy.
Color correction is an excellent tool for retouching jewelry images. It can make the final image look outstanding and gives it a professional, finished touch. Also, it can help maintain the actual tone of the material or stones.
4. Pay special attention to diamonds and other stones
Photographing gemstones is tricky. They are reflective by nature, with all sorts of shadows and light bending between them and the camera lens. The result: reflections, shadows, blind spots, glare, colored spots and all kinds of image distortions.
It is necessary to retouch the images of the jewelry to correct these defects.
It is also important because a buyer willing to buy a diamond online would like it to look as flawless as advertised. The angles must be acute; the light a perfect brightness. The gloss, reflection, and gloss should be just right.
Increase the stature of your brand with picture perfect jewelry
The jewelry market is extremely competitive. Not to mention, online sellers have to outperform their online competitors as well as offline jewelers. In such market circumstances, retouching helps e-vendors raise their brand status and create a unique niche for themselves.
Keep in mind that while retouching is essential for e-sellers, it's also an umbrella term that covers many different techniques. If you have come this far, then you already know some of them. They require proper understanding and enough time to achieve results that can attract an audience.
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Accurate color is crucial in jewelry photos. Ambiguous hues might be diverting to e-commerce customers. Hence, it is imperative that every hue and shade distinguish themselves from one another. tunnel rush
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Absolutely! In today's digital era, visual content reigns supreme, especially on social media platforms. Images and videos have become indispensable tools for marketers, as they have the power to capture attention and leave a lasting impression. This is particularly true for products like jewelry, where aesthetics play a crucial role in attracting buyers. When it comes to showcasing items like silver bracelets for women, captivating images can truly make all the difference in drawing in potential customers and highlighting the beauty of each piece. It's clear that in the realm of online selling, investing in high-quality visual content is key to standing out and making a memorable impact.
This article on "How to Get Jewelry Image Retouching Right" is a must-read for anyone in the jewelry industry or e-commerce. It offers practical tips on enhancing jewelry images while maintaining a natural look. The advice on background removal and reflection techniques is particularly useful. If you want to improve your jewelry images and attract customers, this article provides valuable insights. Highly recommended!