The smartwatch market doesn't seem to cool down anytime soon – if anything, it's heating up. Strategy Analytics estimates that smartwatch shipments are growing up as much as 47% year over year. In the second quarter of 2021, with 18.1 million wearables this spring, demand (at least from retailers) has returned to "pre-epidemic levels,
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according to Steven Waltzer. Analysts Say - It hasn't been this hot since 2018.Strategy Analytics indicates that the demand for personal health devices continues to increase. It is unclear how much the pandemic's resurgence has spurred demand. Although it wouldn't be surprising if a renewed interest in going out led to more sales.
It's not just companies that have benefited from the rapid rise, too. Apple remains a comfortable leader with 52% share of the market and most popular personal smartwatches. Watch Series 6) and Samsung saw shipments jump 54%. Garmin fitness-focused watches continued to surge 25%, and "others" (including Fossil and other Wear OS contributors)